The fact of appearing on the first page of search will attract a huge traffic to our websites; and this may sound difficult, it does not become impossible. To achieve this, there are several ways, the first is what is called on page SEO they are also SEM campaigns, but of which I want to talk today is part of the content. One of the actions increasingly valued by Google and optimize our content is at the level of organic positioning.
How to optimize our content for SEO ?
To ensure that our content is SEO- friendly, we must follow several steps; 10 of the most important are:
1. Number of words:
Items must have a minimum number of words to be valued by Google; it is more appropriate between: 400-500, since the recommended minimum is 300.
2. Quality and brings added value:
One aspect we should have in mind is the search engine user experience. So if we draw a visitor to our article, but the visit is short this will punish us. To prevent this, we have to provide quality content that add value and aimed at our target audience.
3. Keywords:
We will have to choose a keyword that defines our article, usually with which we understand that we can find our target audience. At this point, we must avoid using misleading Keywords (i.e. we know it can be very attractive, but that have nothing to do with our message), and either opt for more generic words, more searches, but also more competition; or by more specific words with which the opposite happens.
Moreover, the density of this word in relation to the total text will have to be around 1%. In addition to the main keyword, we will choose other secondary also to be used as a label, and they will follow the same guidelines as those just mentioned.
4. Enter H1, H2:
Another factor that will help us improve our content positioning, is set subtitles to divide the content of the articles; which they are called H1, H2 ...
5. keywords in the H1 and H2:
Following the above, the fact introduce our main keyword in some of these captions will help us to improve the SEO article.
6. Internal links:
The link between the content we link to other articles we have written on the same subject, or other subpages of our own website.
7. External links:
In addition, search engines will reward us if we introduce in our items external links, but they are always quality, and not forced.
8. Images:
To create an SEO article, we should introduce at least one image (can be several) and that this Alt tag containing the keyword.
9. Titles:
The title should be attractive to draw the attention of readers, more or less short (up to approx. 60- 80 characters) and contain the main keyword (the more the better left).
10. Description:
The description part of the article should be appealing; it is the text you see in the search engines under the headline. This should capture the essence, have around 150 characters and contain the main keyword.
It is, in short, 10 not very difficult steps to follow, which will help to improve the SEO of our content and also, gradually, they will also improve organic positioning of the website as a whole.
